Posted by Kevin on 30 November 2009 | 0 Comments

Tags: Refresh, SEO, Franchisors, Franchisees

AccuTrak has re-launched the AccuTrakInventory.com website with an updated design and the ability to give franchisees their own "Site within a Site".  

AccuTrak is a franchisor of inventory services. In 2005, they created a proprietary, voice-activated inventory system called VoTrak to provide unparalleled accuracy and detailed inventory reporting to retail stores, grocery, and convenience stores.  AccuTrak's network of franchisees use VoTrak to provide inventory services to customers within their region.

AccuTrak wanted to give each franchisee the ability to add their own content, run Google AdWords campaigns, and optimize their pages within the corporate site for search result placement. The new site design provides a "Site within a Site" for each franchisee's territory. The main territory page contains all of the important text for search optimization, including the main city names within the territory, types of services provided, physical address and phone numbers for the office, and logos and links to local customers (as well as incoming links from their site). Each territory's site fits nicely in the About Us section and leverages the corporate content about the services provided, example reports, as well as information about VoTrak.

Prospective clients that find the franchisee through search results will see a polished, professional presentation and know there is some substance to the service, not a "Mom and Pop" organization.