When we re-launched the AccuTrak website, we created a content-hub for each franchise location. When potential customers search for "Inventory Services" plus a location name, we wanted to make sure the franchisee's content was displayed high in the search results. Our strategy seems to be working: Searches for our target keywords bring up the franchise page in the top result in over 70% of the searches!
moreMartinHousePlans.com is a site dedicated to selling architectural drawings for eco-friendly homes that fit into tight, urban lots. The houses look great inside and out and are designed and make the best use of the space available.
moreAccuTrak has re-launched the AccuTrakInventory.com website with an updated design and the ability to give franchisees their own "Site within a Site".
moreIn the last blog entry, I wrote about how to collect e-mail addresses on your site and use MailChimp.com to manage the e-mail lists and sending of newsletters. In this entry, I'll show you how easy it is to create a professional-looking e-mail MailChimp can send with no additional work on your part.
moreOne critical part of every business' web experience is their e-mail / newsletter program. We recommend that our clients work with MailChimp.com for e-mail list management and newsletter delivery. The service sounds simple enough, but with CAN-SPAM laws, over 20 different kinds of e-mail clients, whitelists, blacklists, and even more intricate issues that can prevent e-mail from getting through, MailChimp is fantastic value for the money. And if your list has less than 500 addresses, it's free!
moreWe recently helped Charleston Financial Advisors launch an interactive quiz that rates a potential customer's chances of being a good fit for financial planning services.
moreWe are pleased to announce a re-design and re-launch of FUEL Charleston, a restaurant in downtown Charleston on the "Four Corners of Food". Besides serving great food, one of FUEL's strongest features is it's outdoor patio. The new website design makes heavy use of pictures of the patio and FUEL's food. We have also integrated FUEL's twitter feed into the homepage and created a dedicated URL for FUEL's fan page on Facebook.
moreDoes your current website use flash? On the iPhone, your site might look like the one below (the names have been blanked out to protect against embarrassment!)
moreAt Netrist, we favor using SilverStripe CMS because it provides our clients with an easy-to-use interface to update their websites. That said, sometimes it's easier to use a desktop program. One of our clients is a regular blogger (2 to 3 times per week) and sends a newsletter twice per month. He makes updates to the other parts of the site only as needed. For him, we created an interface that let's him use Microsoft's excellent (and free) Windows Live Writer software to post and edit blog entries.
moreNow that most use DSL or Cable connections, you might think that all sites are fast enough. However, most aren't. Jakob Nielsen, one of the foremost usability experts, reports that computer systems (websites or otherwise) need response times of less than 1 second for the "user's flow of thought to stay uninterrupted".
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