Posted by Kevin Wood on 29 January 2010 | 0 Comments

Tags: franchising, SEO

When we re-launched the AccuTrak website, we created a content-hub for each franchise location. When potential customers search for "Inventory Services" plus a location name, we wanted to make sure the franchisee's content was displayed high in the search results. Our strategy seems to be working:  Searches for our target keywords bring up the franchise page in the top result in over 70% of the searches!

AccuTrak wanted to use their website to gain more visibility in each of the local markets they serve. We decided on the content-hub approach, the target keywords and markets, then went to work on optimizing the new site. The hubs use a content management system that is easy for franchisees to use. The hub strategy is critical because we use those pages to talk about local clients, the main cities served, provide the address of the local office, etc. All of this information turns out to be critical in location-specific searches.

As more hubs come on-line, the impact of the hub strategy should be cumulative. The more hubs that rank well in local searches, the better the overall site does--which, in turn, helps the search visibility of the individual hubs.