Websites for Small Businesses
Business Websites...
Make A Great First Impression
The first contact the majority of your clients will have with your firm is it's website. Make a great first impression! Have a custom-designed website with relevant content. Provide lots of opportunities to interact with your firm: blogs, newsletters, a contact form, and even twitter. Everyone is different and each communications channel has its appeal to certain types of clients.
A Web Design That Says "Sucessful and Professional"
Prospective clients want to know they are entrusting the management of their nest egg with a successful firm. A custom web design is crucial in establishing a polished, professional appearance. A custom design will set your site apart from competitors that have not invested in their online presence, and will make you competitive with the really big organizations who have a polished look, but too much content because they try to be everything to everyone.
Let Google Know About Your Site
You have all the tools you need to be "picked-up" by Google and the other search engines. You can add "meta data" on each and every page. And, the site automatically generates a full site map that Google reads to help it find all new and updated content. As you change your site, the map updates automatically and Google knows what is different!
Use a Blog to Keep Clients and Prospects Up To Date
Blogs are effective at putting the personal touch on your marketing message. Weekly posts that provide your take on the issues that impact your clients help prospective clients to feel comfortable with you and your style even before they contact the firm.
Reach Out with E-Mail Newsletters
Take your message to clients and prospective clients who ask for more. We will make your site work seamlessly with MailChimp.com to manage your e-mail lists and quickly create e-mail newsletters that have the same branding and overall look as your website. We even make it easy for you to re-use content in the Newsletters.
Content Management System
We provide a Content Management System (CMS) with every site! A CMS gives you the power to easily and quickly make changes to site content, add blog entries, and create newsletters. No more having to talk to the "web developer" everytime you want to make a change. Avoid the expense and gain the control a CMS can provide.
Increase Google Rankings with Link Partners
Websites can improve their search engine rankings when other sites link to them. We provide you with a link parner's page that let's you trade those valuable links with collegues and parters.
...even Twitter!
Yes, we'll even include a twitter feed in your site! At first, we thought twitter would not be relevant for financial advisors that plan and invest for the long term. Then we worked with an advisor that has effectively used twitter to increase traffic and the visibility of his firm's blog and website!
Search Engine Optimization
Improving your site's ranking in Google's search takes time and some expertise. Netrist can support your efforts by providing improvements to your meta-data, increasing the number of inbound links, and testing and improving content and meta-data to increase the chance that your site will be found.
