Posted by Kevin on 27 October 2009 | 0 Comments

Tags: MailChimp, Web Service Integration, Google Analytics

One critical part of every business' web experience is their e-mail / newsletter program. We recommend that our clients work with MailChimp.com for e-mail list management and newsletter delivery. The service sounds simple enough, but with CAN-SPAM laws, over 20 different kinds of e-mail clients, whitelists, blacklists, and even more intricate issues that can prevent e-mail from getting through, MailChimp is fantastic value for the money. And if your list has less than 500 addresses, it's free!

At Netrist, we connect with MailChimp behind the scenes. Your users never have to leave your site to sign-up -- the sign-up form is embedded in the page and and the result is shown just below the form.

MailChimp's administration interface is clean, simple, and full of great information about your list, how many people opened each mailing, and how many clicks your website received. It even integrates with Google Analytics so that when you look at your site's traffic through Google, you have integrated reporting from Newsletter data.

Next week I'll show you how Netrist makes it easy for you to send an e-mail campaign that reflects the design of your site without any work on your part!